4-Cast Feasibility Study

Before making a final decision on a site and committing investment money, many banks like to spend a little extra to get a decision assurance policy.

The 4-Cast Feasibility Study provides that assurance.

The 4-Cast Feasibility Study is a 20 to 25 page report that provides a “deep dive” review of the branch site analysis. It includes:

  • An in-field based update and validation of competitive conditionsSite Analysis
  • The likely geographic trade area for the site
  • Relevant business and consumer demographics for the trade area compared with local and state norms
  • Assessments of branch site characteristics, municipal factors and other local conditions that may influence the performance of the branch

All of this data is compiled and organized into a detailed, written analysis with an executive summary, SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats), deposit forecast, and specific, actionable recommendations.

Turnaround Time?  Typically 4 to 6 weeks, depending on availability of the municipality officials (bank remains anonymous)

Cost? For banks without a 4-Most Client Agreement, a single site 4-Cast Feasibility Study report is typically $9,500 plus the direct travel and per diem costs associated with the in-field survey work.

4-Most Client Agreement Savings? 20% for banks with a 4-Most Client Agreement covering the 4-Cast Feasibility Study site geographic area. In the typical case mentioned above, the cost would be about $7,600 plus actual travel and per diem costs.

If you’d like to know more about 4-Cast Feasibility Studies or order one for a site you are considering, please contact us with the details and your questions.

© 2012 Right Site Systems Inc.